social media

News

TikTok travel hack for meds 'a big mistake'

A packaging expert has called out a viral TikTok video that describes using a Tic Tac box to carry medicines whilst travelling, warning that it could lead to people being

Digital

How social media is helping clinicians on the front line in ...

Social media is unique in its capacity to gather insight into the thoughts and opinions of large numbers of healthcare professionals (HCPs) quickly.

News

Novo Nordisk suspended from ABPI after code breach

Novo Nordisk’s UK unit has been suspended as a member of the Association of the British Pharmaceutical Industry (ABPI) for two years due to what was described as “serious

Patients

Dr TikTok will see you now

Social media is increasingly seen as a welcome source of advice for younger patients and particularly those with chronic conditions.

News

Hilversum, The Netherlands - April 03, 2014. Image of a touch screen Android phone with social media apps.

ABPI code updated with first social media guidance

Guidance on the way pharma companies communicate about prescription medicines has been updated in the UK to cover use of social media channels for the first time.

Sales & Marketing