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Sales & Marketing

How to cultivate a successful omnichannel strategy

In today's fast-paced digital world delivering relevant, valuable content that resonates with your target audience is more important than ever.

Views & Analysis

An introduction to the new NIHR National Patient Recruitment...

A new network of patient recruitment centres is set to shape the future of commercial clinical trials in the UK by offering new approaches to conduct late-phase, large-scale research projec

Views & Analysis

Clinical decision-making insights for haematologists and onc...

Clinical trial readouts continue to emerge despite countries’ lockdown policies, providing several decision-making challenges for healthcare professionals such as haematologists and oncolog

Views & Analysis

How modular content provides ‘light-speed’ review and boosts...

Twenty-first century communications are fast, personalised and multi-channel – all of which can seem diametrically opposed to the heavily-regulated world of the pharmaceutical industry.

Views & Analysis

Launch excellence in a disrupted world

The accelerating speed of change within the pharmaceutical launch environment raises considerable challenges for launch excellence, as companies grapple with a complex and ever-changing wor

Views & Analysis